What financial marketers and advertisers must know to profit from the senior market
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FINANCIAL SERVICES

 

A profile of the 65+ market




Seniors are the best single market for financial services professionals. They have more money and they buy a larger variety of products and services than do younger people (see items with asterisks purchased mainly by seniors):
  • Mutual funds
  • Stocks
  • Bonds
  • Fee-based accounts
  • Long-term care*
  • Second-to-die insurance*
  • Estate planning services*
  • Reverse mortgages*
  • Senior settlements*
  • Fixed annuities*

See the linked pages below so that you can learn more about marketing each of these types of products and services to seniors. You may also want to review the specialty website dealing only with the marketing of financial services.

Resources for Specializing in the Senior Market:
Marketing tools to attract seniors
Senior Investment and Insurance Leads
Books and Tapes

 

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