What financial marketers and advertisers must know to profit from the senior market
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MARKETING to SENIORS

 

Seniors are a financial marketers dream:

  • They save more than baby-boomers
  • They have more discretionary income
  • They control 70% of U.S. assets
  • They are retired and have more time to consider offers

Yet many marketers have barely scratched the surface of opportunity as they lack knowledge of senior buying psychology.

Read

Marketing to Seniors It's Not About a Big Font
Understanding the Affluent Senior
Build a senior email list

Resources for Specializing in the Senior Market:
Marketing tools to attract seniors
Senior Investment and Insurance Leads
Books and Tapes
 

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